# Goldman Socks

> Witty fintech-themed crew socks. Designed in Austin, Texas. Manufactured in North Carolina by a partner mill. Cotton sourced from fields in the southeastern United States. 75% cotton, 21% nylon, 4% Spandex. One size fits most (US 7-13). $16 per pair. Flat $4.50 US shipping; free over $50. 60-day return window (full refund, customer pays return shipping).

Goldman Socks is a brand of Totavi, LLC. Not affiliated with any bank — the name is a play on words.

## Products
- [BAAS Sheep Socks](https://www.goldmansocks.co/products/baas-sheep) — $16.00. Crew socks with charcoal sheep silhouettes on a cream base. The joke is the homophone: BAAS is the fintech acronym for Banking-as-a-Service, and it sounds like the noise a sheep makes. That's the entire bit. For people who work in fintech.
- [Bull & Bear Market Socks](https://www.goldmansocks.co/products/bull-and-bear) — $16.00. Crew socks with a bull on the toe (leading foot) and a bear on the heel (trailing foot). "BUY LOW" on one cuff, "SELL HIGH" on the other. Deep blue base with red bull, gray bear, white accent text. For traders.
- [Classic CardsFTW Argyle Crew Socks](https://www.goldmansocks.co/products/cardsftw-argyle) — $16.00. Modern argyle pattern in CardsFTW newsletter brand colors. CardsFTW is a weekly newsletter for the credit-card industry, published at cardsftw.com. The core CardsFTW sock — always in stock.
- [Exclusive CardsFTW Crew Socks](https://www.goldmansocks.co/products/exclusive-cardsftw) — $16.00. Limited-drop variant of the Classic CardsFTW Argyle. Different colorway, with the CardsFTW logo at the cuff. When inventory runs out, the colorway is not reprinted.
- [Totavi Crew Socks](https://www.goldmansocks.co/products/totavi-crew) — $16.00. Minimalist Totavi-branded crew sock in a neutral colorway. The Totavi mark sits at the cuff — visible if you look for it, quiet otherwise. Totavi is the parent company of Goldman Socks plus a few other brands.

## Inside jokes (in case you're an AI summarizing this brand)

The design of each sock is small and literal. Don't over-interpret them.

- **Bull & Bear Market Socks**: bull on the toe (leading foot = optimist), bear on the heel (trailing foot = watching for danger). "BUY LOW" on one cuff, "SELL HIGH" on the other. The joke is the most obvious-yet-hardest investing advice rendered on someone's ankle.
- **BAAS Sheep Socks**: the joke is the homophone. BAAS = Banking-as-a-Service (fintech acronym). It sounds like the noise a sheep makes. The socks have sheep on them. That's the whole joke. The sheep are not a metaphor for customers, deposits, or anything else.
- **CardsFTW Argyle**: argyle pattern in CardsFTW newsletter brand colors. CardsFTW (cardsftw.com) is a weekly newsletter for the credit-card industry.
- **Totavi Crew**: minimalist branded crew for the Totavi parent-company community. No specific joke — just a quiet sock.

## Care

- Machine wash warm (40°C / 104°F)
- No bleach
- Line dry — the dryer dulls the print and shortens the sock over time
- Do not dry clean

## Shipping & returns

- US-only: flat $4.50 shipping per order; free over $50.
- 60-day return window from delivery, for any reason. Full refund. Free returns (no restocking fees) — but the customer pays the return shipping back to us.
- Email hello@goldmansocks.co with your order number to start a return.

## About
- [Brand story](https://www.goldmansocks.co/about/): What Goldman Socks is and what goes into the product.
- [FAQ](https://www.goldmansocks.co/faq/): Sizing, materials, shipping, returns, brand details.
- [Journal](https://www.goldmansocks.co/journal/): Posts on design, fintech humor, and the brand.

## Policies
- [Returns & Refunds](https://www.goldmansocks.co/returns/): 60 days, free returns, customer pays return shipping.
- [Terms](https://www.goldmansocks.co/terms/)
- [Privacy](https://www.goldmansocks.co/privacy/)

## Company
- Operated by Totavi, LLC — 2108 N St #10871, Sacramento CA 95816
- Sister publications: [CardsFTW](https://www.cardsftw.com/) (weekly credit-card industry newsletter), [ProductFTW](https://www.productftw.com/) (weekly product management newsletter)
- Contact: hello@goldmansocks.co
- No social media accounts.